On Tuesday night, Cady, A. and I took a little romp to check out Mud., a buzzing new business in the heart of River North.
Standing out with its bright pink storefront on the corner of Lasalle & Huron, Mud. is a facial bar that offers $40 30-minute facials to “#CleanYourDirtyFace”. Conceived in the belief that, “the solution to brighter, more youthful skin is through routine skincare”, Mud. democratizes facials and makes them an attainable routine for anyone.
Upon entering Mud., it’s apparent that the interior of the space smartly matches its exterior; it is small and open with white walls and bright, eye-catching accents. The layout makes it an ideal spot for facial parties (there will undoubtedly be a lot of bridal parties here in the future).
After checking in, and filling out a brief skin questionnaire, my esthetician – LeAnn – led me to my seat where she first analyzed my skin. She explained that “The Mud Approach” is a 5-step process customized to your skin type. She then briefed me on the products that she would be using for my specific skin needs.
I was excited to learn that all products used at Mud. are vegan and organic and sourced from smaller vendors. Bonus: They are also available for purchase post-facial.
My favorite part of the 5-step process was having the Mud. mask massaged into my skin with ice cold globes. LeAnn explained that they are intended to sooth any redness and reduce fine wrinkles. Perhaps we have found the fountain of youth?
Another reason to love this new beauty oasis: it is the latest venture of Shama Patel, a Chicago-based entrepreneur, who also owns the AIR Aerial Fitness studios in Chicago. Shama’s background in law coupled with her passion for branding is a unique combination for success, which is reflected in Mud.’s instant popularity from the moment it opened.
Cady, A. and I took turns enjoying our customized facials, and when we left our faces were happy and glowing. This was just what my skin needed after the long Chicago winter; my skin still feels soft and rejuvenated! Needless to say, I will be returning to Mud. and it is very convenient to do so with the new customer special of 3 facials for $100.
Be sure to book your appointment here, and #CleanYourDirtyFace!